Marketing strategist & digital expert shaping brands

Hi, I’m Tharindu Karunarathne

With 15+ years in marketing and communications, I combine creativity, data, and strategy to drive brand growth and inspire the next generation of marketers.

Explore My Journey

Marketing Strategist. Educator. Brand Builder

My Mission as a Marketer

I believe in shaping brands that make an impact driving growth, inspiring creativity, and empowering the next generation of marketing leaders.

  • Proven track record in brand transformation and marketing strategy
  • Deep experience in performance marketing and consumer insights
  • Strong foundation in leadership, storytelling, and creative strategy
  • Advocate for data-driven decision making and human-centered marketing
  • Passionate about mentorship, teaching, and building marketing communities
  • Innovation-first approach
Learn More

15

Years in Brand, Marketing & Digital Strategy

My Qualifications

2019
Professional Diploma in Digital Marketing

Asia Pacific Institute of Digital Marketing

2018
Masters of Business Administration

University of Wolverhampton

2012
Post Graduate Diploma in Marketing

Charted Institute of Marketing

Google Ads

Creating targeted ad campaigns to drive results across Google Search and Display networks.

Meta Ads

Running high-converting ad campaigns across Facebook and Instagram to grow engagement and sales.

Canva

Designing eye-catching visuals and content quickly using Canva’s powerful drag-and-drop tools.

Google Analytics

Tracking and analyzing website performance to make data-driven marketing decisions.

Microsoft Clarity

Understanding user behavior through session recordings and heatmaps for smarter UX improvements.

Tiktok Ads

Building creative, scroll-stopping ad content to reach wide audiences on TikTok.

Ad Roll

Running retargeting and prospecting campaigns across the web to boost conversions and brand reach.

My Core Strengths

Blending creativity, strategy, and insight. Here’s what I bring to every brand I help build.
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process

Digital Strategy

Crafting data-driven digital plans that align business goals with impactful online presence and performance.

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Brand Building

Shaping authentic, memorable brands that connect with audiences and stand out in the digital space.

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process

Paid Digital Ads

Driving targeted results through strategic ad placements across platforms like Google, Meta, TikTok, and more.

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process

A full funnel marketer

Driving measurable growth through full-funnel strategies that guide customers from discovery to conversion.

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